He admitted the "PAGE 3" was a mistake and that the page numbering of his inaugural issue was always intended to begin with number six, for which he had a logical explanation. While working for Esquire Magazine, Hef learned that future advertising revenue would be linked to several factors... One of which included the total number of pages in a periodical. It was not uncommon for first-time publishers to count the front cover as pages one and two (plus adding two more mythical digits by including the back cover) to boost the page count. Hef went on to say that the first inside page was technically number three, however it was not designated as such to avoid the possibility of readers thinking that the first two pages were missing.
Unfortunately, at the very beginning of the original print run, a typesetter (per the request of Hefs art director) added the number three believing he was correcting an obvious oversight. As any serious collector knows, Hef was a perfectionist and very hands on in all facets of his new enterprise. He quickly discovered the glaring modification to his original design. Hef told Doug this made him very upset and he ordered the copies to be destroyed. Much to his dismay, some of the issues had already made it to distribution.Hef said he did everything in his power to correct the problem, including calling on select vendors to destroy copies containing the error. He even dispatched friends and colleagues to locate as many of the rogue editions as possible and remove them from newsstands. Ultimately, some of the issues reached the hands of readers and eventually came to be known as the PAGE 3 Edition. The moniker, "PAGE 3" Edition , was coined by Doug Tracy and reported to PLAYBOY Enterprises and his customers as early as 1970. Hef estimated that less than 500 "PAGE 3" copies entered circulation and very few survived the many years to follow. For collectors, archivists, and investors alike, rarity equals value. This explains why the "PAGE 3" variant always commands a premium over Hef's astonishingly prolific, autographed , newsstand Vol. Thank you, we appreciate your time. In PLAYBOY MAGAZINES from the. I have entered into a partnership with Doug Tracys THE CENTERFOLD SHOP of San Diego, California, founded in Vietnam in 1968. We have worked together on various successful projects for the better part of a decade. As so many of the serious PLAYBOY collectors from around the world already know, THE CENTERFOLD SHOP (with tens of thousands of issues) has been the gold standard for PLAYBOY Magazine dealers for half a century. Doug was allowed to be a part of Hefs world for decades, including several mansion parties PMOY ceremonies personal invitations from Hef for one on one visits answering questions from PLAYBOYs corporate personnel about collectors needs values of various PLAYBOY editions and memorabilia and Q&A regarding THE CENTERFOLD SHOPs philanthropic endeavors. Although not legally affiliated with PLAYBOY Enterprises, Inc. Doug was honored by PLAYBOYs invitation to be the vendor to display and sell only the rarest , early editions at the 45th anniversary PLAYBOY Expo held in Los Angeles, California. The item "PLAYBOY December 1953 CGC 9.6 Near Mint+ WHITE Pages PAGE 3 Edition" is in sale since Sunday, April 22, 2018. This item is in the category "Books\Magazines". The seller is "hmhpubs1953" and is located in Ellicott City, Maryland. This item can be shipped to United States.